House of Asiana
Rooted in the richness of India’s cultural heritage, Asiana Couture was founded with a vision to honour the artistry of traditional craftsmanship. Each creation reflects a deep reverence for time-honoured techniques where intricate embroidery, hand-finished details, and luxurious textiles come together in quiet harmony.
Over the years, Asiana has evolved into a house that preserves the essence of heritage while shaping it for the present. Every silhouette carries forward a legacy of skill, patience, and artistry designed not just to be worn, but to be treasured across generations.
Payal Keyal
Launched in 2018, Payal Keyal is a luxury couture label renowned for its distinctive blend of heritage craftsmanship and contemporary elegance. Rooted in inspirations drawn from the grandeur of Mughal architecture, the romance of French Gothic artistry, and the richness of Baroque influences, the brand reinterprets traditional design through a modern lens. Intricate embroidery lies at the heart of its aesthetic, brought to life through meticulous handwork featuring Cutdana embellishments, Swarovski crystals, pearls, beads, and sequins.
Renowned for its opulent bridal couture, the label has cultivated a signature style that balances grandeur with refinement. Alongside bridal wear, its repertoire includes sarees, lehengas, gowns, Anarkalis, Shararas, and Indo-Western ensembles, each reflecting timeless craftsmanship, meticulous detailing, and a sophisticated contemporary sensibility.
Marwar Couture
Marwar Couture, founded in 2022 by ArchiRaj Keyal, is a luxury bridal couture house built upon more than fifteen years of extensive cultural and craft-driven work based on the legacy of the Keyal family tradition of artisan preservation. Long before it became a couture label, Marwar emerged in Nagaur, Rajasthan, where the family-run NGO worked extensively with rural women artisans to maintain traditional Indian hand embroidery, textile weaving, and Marwari royal craft.
Today, more than 700 rural women artisans form the heart of the house, continuing the legacy of handmade Indian bridal wear. Marwar Couture stands for heritage over fashion. We do not create fast fashion or mass production. We create heirlooms, garments that carry craftsmanship, history, and identity
